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Monday, March 14, 2011

Product Placement News

The broadcasting watchdog Ofcom announced today that television dramas and documentaries that have been funded in any way by businesses in exchange for having their products appearing in the programmes must clearly display the new official Product Placement logo, pictured below, during both the opening and closing credits. 

The decision was welcomed by the Advertising Standards Authority, who for many years had been lobbying for regulation and transparency in what had hitherto been a grey area. 

The regulation covers all television programmes. From now on, when covering news from the Middle-east and North Africa, all news broadcasters will be obliged to use this revised map of the region.

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